Despite the name of my blog, I haven’t manage to dedicate here much place to the other product I’m passionate about – coffee. So, here it is: some short recommendation for whoever happens to spend some time in the beautiful country of Torquemada and Almodóvar. There are, of course, good internationally available brands you can trust, but why not try something new and even cheap. If I remember properly, the 250g package of this Columbian Arabica was a little bit over 3€.
We are talking of a “Ground Roast Natural Coffee” as it stands on the package or, alternatively: “Café Tostado Molido Natural”. The producer didn’t specify which type of grounding it is: for drip coffee, moka/caffettiera, espresso, Turkish coffee? But following the logic, I would say that it must be for one of the two first methods of preparing coffee. They are quite popular in Spanish houses and the powder didn’t look like later two groundings. Personally, I used it for my moka and the effect was satisfying: a light, aromatic and very soft in structure brew. So, nothing for those who usually prefer the so-called French roast.
The coffee is a home brand of El Corte Inglés, the biggest department store group in Europe – allegedly the fourth worldwide, says Wikipedia in English. The Spanish version of the article tells us a story of a first distribution group in Spain and 40th worldwide; by the volume of selling, 3rd one after Sears and Macy’s.
Can we trust such a brand? In Berlin, our alternative and slightly anti-capitalist way of thinking would lead us to a negative response, but as in Germany we also tend to spend little on food and drinks, even sacrificing quality, this product should satisfy many by its good-value-for-money character. And abroad, enjoy the taste (and the price), but by no means read anything on the package. The competence of El Corte Inglés when it comes to coffee is rather embarrassing. They recommend to their customers to store the coffee in the refrigerator. Really! It is one of the worst mistakes, unfortunately all too prevalent. Such a way of storage negatively affects the quality of the powder or beans – one has to think of humidity and smells in the fridge, as well as the harmful temperature changes, every time the container has to be taken out to prepare some coffee.